CLAMATO REBRAND

Photo retouching, art direction and packaging layout

Mott’s Clamato was ready for a rebrand without straying too far away from what Clamato lovers knew and loved. After conducting market research, the best approach was to simplify all logos, labels, refresh brand colours and rejuvenate product images.

This involved directing product photography, retouching drink images, and revisiting the brand guide.

Clamato Retouch

Photo retouching

Mott’s Clamato wanted to add a more refreshed and refined style of imagery to their new campaign.

From photoshoots to retouching, this project came together with more movement and vibrancy than ever before.

Clamato
Facebook Post

Layout design

Mott’s Clamato was looking for a creative way to feature caesars for Easter. Originally the client wanted a more straight forward lifestyle imagery approach, however after encouraging some creative exploration and direction they fell in love with this final piece.

This post received over 9000 likes and over 1000 shared on Facebook.

Dr.Pepper Lanyards

Layout design / Print

Ticket lanyards created for the Dr.Pepper Honda Indy event held at the Exhibition Place in Toronto.

This design came together with very minimal design elements supplied. With only the logos and car image supplied, a dynamic look was created using gradients and angled pieces.

Suite Bakes Logo Design

Brand Concept and Logo Design

Suite Bakes specializes in minimalistic style cupcakes & cakes for any occasion. The client was looking for a logo that best reflected their creations. I experimented with simple, thin, geometric lines—keeping in mind that the client would eventually incorporate the logo into their packaging. We went for a clean and minimalistic look to allow room for their pastries to shine.

Voilà
Truck Design

Advertising

Voilà by Sobeys wanted to create function with a purpose for their delivery truck trailers. We went for a bold design, highlighting the fresh assortment that they are known for and the service that they provide at a quick glance.

Animations

After Effects

Like what you see? Click here to see more animations and special effects that I've made.